The most important thing to any product is its visual communication. The way the color, styles, symbols, status and dynamic graphics are laid out to convey the concept and the message of the page. Displaying complex information in a systematic graphic design is one of the key things to keep in mind. While doing this a strong balance of text vs. images vs. animation has to be maintained, again not forgetting the information that has to be conveyed. The things to keep in mind are:

• Visual identity: That’s what should be the ultimate goal, overall consistency and how its displayed in the visual language.
• Color and Texture: Color and texture needs to be easy on the eyes and go in hand with the theme of what your trying to convey. Web 2.0 has amazing guidelines to explain this in a scientific way.
• Imagery: Signs, icons and symbols, again has to go with your theme. Look at the latest web 2.0 examples for best results.
• Layout: Design it in a way to make it extremely user friendly.
• Consistency: Specially the theme of the website has to be consistent to give an identity.
• Animation: A display which attracts your target audience and not distracts them. Specially keep this in mind for all video-related imagery.
• Sound: Concrete vocal or musical cues with options to put them off or lower them. You don’t want to loose on the eyeballs who are in office or other places.